Startups can dramatically improve their odds of success by following The Customer Development Methodology - a simple, but counter-intuitive approach developed by veteran entrepreneur, Steve Blank.
In this session, you will meet four battle scarred startup CEOs that have successfully used this methodology at various stages in the evolution of their respective startups. These CEOs will candidly share with you their lessons learnt before building a product, but after speaking with customers and users. They have avoided potentially fatal outcomes by "getting out of the building," talking to customers and using that feedback to develop and refine their products. Attending this session can help you avoid the cardinal sin of startups: spending years of time and millions of dollars in building something nobody wants.
